"Castillo de Hornos"
The graphic proposed for the Interpretation center Castillo de Hornos intended to be a coexistence between the castle and the theme of the center (ASTRONOMY = observation).
"To observe" means getting information about an object or event using your 5 senses. It is a work of selection, influenced by our expectations and prior knowledge. Astronomy is the observation of the sky. Moreover, the location of “ Hornos” in the protected natural space from Sierra del Segura, where the observation of nature and landscape is a unifying element for visitors , offers a complementary orientation.
The logo is based on an abstract form consisting of 5 units that connote one image that is allusive to how the stars in the universe are seen depending on the point of view of the observer.
The colors are taken from the starry universe. And are mainly; black, yellow and white with a strong connotation to the theme.
We also designed a set of icons for signage, based on the morphology of the logo.
Following the concept of the position and direction of the instruments for observing space, we proposed the location of the text to be in the upper parts of the walls and sometimes ceilings.
Client: Grop Exposicions i museografia.